Workflows, courses, and writing for people who measure what marketing actually does.

A namespaced pack of marketing-science workflows for your coding agent — MMM, geo experiments, causal foundations. Installed globally, updated from a signed manifest.

Self-paced and cohort-based courses on marketing mix modeling, attribution, and geo-experimentation. Built around the same workflows the skills automate.

Notes, lightning sessions, and longer essays on what actually works in marketing measurement.