Get it approved as a work expense
Most learners expense this. Copy the email below, fill in the brackets, and send it to your manager. It frames the course as professional training that pays for itself the first time you defend a budget decision with it.
Subject: Approval request: Agentic Workflows for Marketing Measurement ($899) Hi [Manager], I would like to expense a self-paced course that directly supports my work on marketing measurement: Agentic Workflows for Marketing Measurement (https://marketingscience.dev/courses). What it is: a practitioner course on running marketing measurement (MMM, attribution, incrementality, calibration, and evals) with AI coding agents such as Claude Code, Codex, or pi.dev. It teaches the workflow layer, not just the theory, so I can build and validate models faster. Why it is worth it: - I will be able to build and stress-test marketing mix models, attribution, and incrementality analyses with an agent, cutting the time each one takes. - It covers calibration and triangulation, so our budget decisions are defensible rather than guesswork. - A module on automated evals means the agent's output gets validated, not trusted blindly. - Lifetime access, so I can reuse the workflows on our own data and share them with the team. Cost: $899 one time, with a 14-day refund window if it is not a fit. Time: self-paced, around 10 hours of video, fit around my workload, with lifetime access. I am happy to share a short write-up of what I apply afterwards. Can I go ahead? Thanks, [Your name]